PPP breif Pitch Perfect// Microtransaction? The REAL profit from Mobile Gaming!

Microtransaction is the exchange of real world money into game money in order to purchase virtual goods or benefits. This business technique is often used in Free-To-Play games, where players can choose to purchase quicker, easier or more then they would in 'free play' mode of the game. This profiting technique has been shamed for 'tricking' players into paying cash into a claiming to be free game; often with children playing the APP and purchasing within game unknowingly with their parents credit card (that is already linked to their online mobile network). This form of profiting has proved hugely successful, roughly 90% of profit made on Android and iOS mobil gaming networks in 2013 came from Free-To-Play games. 

LINEPlay is a Japanese Social and mobile gaming App, which gives players the opportunity to have a virtual avatar that they can communicate with players online with and personalize. It's hugely successful in the eastern gaming market, as it features a faint 'virtual pet' situation which has proven to be already popular within the Japanese video game market. Released by the NAVER Corporation as their most 'social network' like app, their company has also produced a number of popular puzzle games as well as generated merchandise featuring their game characters in highstreet stores and online. The companys first release was 'Dragon Nest' - a fantasy MMORPG meaning ' an online role-playing video game in which a very large number of people participate simultaneously' which was hugely successful and profitable. Released for Microsoft Windows in 2010 it generated enough money for the company to then begin developing their own games for the mobile gaming market. As of 2016 the brand 'LINE' is hugely successful with its characters both virtually within games and physically within merchandising.  LINEPlay benefits from the 'Microtransaction' format in order to profit from being a 'free game'. The player can customize their avatar in unique outfits and their avatars home; most items must be bought with exchanging real money but some purchases can be achieved within game with 'free game money' that the player can earn. I'm currently playing this mobile game casually and honestly I'm hooked!