About the studio:
Thumbs Up studios is a small animation team that produces a range of 2D hand-drawn animated interactive games for the hand held market. The Studio also accepts freelance job opportunities such as animation, storyboarding, character designs and comics. The Studio is planning to expand into the video game market by first creating puzzle and interactive flash games.
Target Market:
All Ages(5+). Educational, Mobile gaming and Apps.
Promotion:
Online social media, website, engaging in brief and contests and entering work for recognition.
Aims:
Thumbs Up studio aims to develop further into their range of free-to-play mobile apps and games to the App market. Such games will produce a profit with in game purchases. Thumbs Up Studios also plans to gain international relations and networking with other businesses and studios, by taking on freelancing opportunities and partnerships in order to expand their global market. In turn, the studio aims to expand itself as a business and take on more staff in order to complete larger projects.
Financial Aims:
Thumbs Up studios aims to achieve a large financial following with their Mobile App Games in the coming years. The studio plans to first break-even on their investment on developing their games within the first 2-3 years and then begin to expand.
Staff Members and Roles:
Currently Thumbs Up Studio houses 4 members of staff, Wing Chiu, Mathew Winnington, Greta Narbutaitytė and Molly lester who taking on multiple roles in order to minimise costs. Molly Lester and Greta Narbutaitytė are Thumbs Up Studios representatives, handling external contacts such as E-mails and Networking. All members of staff are animators within the studio, taking on roles most suitable according to their individual talents. Additionally Mathew Winnington and Wing Chiu are the studios post-production members of staff on the studios projects. Project scheduling and budgeting within the studio is discussed with all four members before a representative for that segment is selected for leadership.
Studio Layout:
Our Studio is located in Leeds, within a small district of rented offices.
The studio offers work spaces for both traditional animation and digital animation. The traditional animation work spaces offer light boxes and craft areas for hand drawn features, as well as space for hand drawn frame creation. The digital animation work space offers much the same, but focuses on the most up to date drawing software. The studio also hosts an open workspace for crafting and an area displaying high-tech Cintiqs and larger scanners. The Equipment used for gaming creation has yet to be finalized and the studio is still discussing between software such as Unity and Construct 2. Unity offers a free service for everyone, cross-platforming with good performance and supports 2D and 3D and Construct 2 offers up to date software but lacks the compatibility with mobile gaming.
Competing Studios:
Freelance studios that engage within the animation industry with mobile gaming as well as the existing industry in the App market as well as animation studios in the area. Slurpy Studios produces educational historial and entertaining animations for children, but doesn't compete with the mobile gaming department. Amanita Design produces interactive games with a hand-drawn hand made aesthetic, but again does not compete with the mobile gaming department.
Budgeting and Costs:
To begin developing the studio with copyright and equipment the studio will first need to invest a huge amount into itself before beginning to develop a business. For studio equipment in preparation for begin production the cost would be somewhere between £18000-£22000, not including monthly subscription software services such as photoshop, after effects ect. Renting the location in Leeds would cost monthly between £800-£1200, not including bills. Bills (electricity, wifi, water, gas,phone) would roughly come to £130-£150 a month. Workers pay would be a steady £8 an hour to begin with, between four members of staff weekly working a 10hour day would cost £360 daily.
Subtracting the money invested in equipment at the beginning of the studios formation, the cost of running the studio should looks roughly like this:
(MONTHLY)
Location Rent: £1000
Bills: £140
Supplies/Software renting: £600
Workers Pay: £11160
Insurance on equipment: £3600
Total: £16400
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