BAF/// Balloon

Baloon is an animated music video Directed by Oshima Tomoko. This animation was part of the 'Girls On The Run' Screening at Bradford Animation Festival. It really stood out for me, unlike the other animations featured where symbolism is important to the whole storytelling element this music video rather documents the life of a young woman and her time. We're introduced to a girl who is implied to be very sociable, she meets a boy who we assume she begins dating and she begins to have fun, however as time goes on she begins to take pills, look more and more sickly and even begins to appear with self harm marks and bruises across her legs.  In the end she turns her back on socializing as shown by her burning her password card for social media and runs away. She turns her back on her boyfriend, which is implied by her attempting to ring her and her not answering the phone and in fact dropping it completely. I feel like this animation is representing the distancing between a young girl and her social life with others, wanting to run away and to escape in a sense from everyone. Of course this is a music video but I don't know the lyrics and can only assume they are similar to my understanding of the animation itself. 

The animation style is rather naive and simplistic, clear it is the artists own 'unique' style or maybe rather a style that has been adopted to give across a sense of naivety to the animation. Perhaps this naive art style has been adopted to the music video to identity with the main character being so naive herself.